Roadshow Productions

Creative agencies are often very good at developing ideas.   The challenge starts when those ideas have to become physical.   A campaign concept becomes an installation. A brand activation becomes a temporary environment. A creative idea becomes an exhibition stand. A client presentation becomes a project that has to be fabricated, transported, installed and

Outsourcing production can solve a very real problem for agencies.   Projects are getting more physical. Campaigns increasingly involve fabrication, installations, logistics, transportation, exhibitions, events and on-site execution. At the same time, agencies do not necessarily want to build a permanent production department capable of handling every possible project.   But there is an obvious

An agency wins the project. The creative direction is approved. The client is ready to move forward.   Now the project has to become real.   Structures have to be fabricated. Materials have to be sourced. Graphics have to be produced. Transport has to be organized. Installation has to happen on schedule. Someone has to

An agency can have a strong strategy, a compelling creative concept and a client who has approved the project.   Then the difficult part begins.   The concept has to become something physical.   A space has to be built. Materials have to be sourced. Components have to be fabricated. Graphics have to be produced.

The client sees the finished project.   They see the event space, the exhibition stand, the brand activation, the installation or the physical experience exactly as it was presented to them.   What they usually do not see is everything that had to happen before that moment.   Behind a successful agency project is a

A white-label production relationship can look simple from the outside.   An agency wins a project. A production partner delivers the agreed production work. The agency remains the client-facing lead.   But once a real project starts, the relationship can involve much more than fabrication or installation.   Who communicates with the client? Who is

A project may look simple on the creative side.   One concept. One client. One campaign.   Then the project has to happen in three, five or ten European locations.   Suddenly, production becomes a different challenge.   Someone needs to organize fabrication. Materials have to move between locations. Local production resources need to be

International agencies can win projects in markets where they do not have their own production infrastructure.   The challenge begins after the project has been won.   The client expects the same level of execution in every market. The agency needs to coordinate production across borders. Local suppliers have to be identified, fabrication has to

The agency wins the pitch.   The client wants a larger activation, a more complex exhibition, a multi-location experience or a project across several European markets.   And then the practical question appears:   Can the agency actually produce it with the team and infrastructure it has today?   This is where growth can become

Winning a bigger project is usually good news for an agency.   But bigger projects also expose a practical problem.   The agency may have the creative capability, the client relationship and the strategic expertise required to win the work, but not necessarily all of the production capacity required to deliver it.   A large