Roadshow Productions

Complex production projects rarely fail because one supplier cannot manufacture one component.   The real challenge is usually the interaction between multiple production requirements.   Several vendors may need to work together. The production timeline may be tight. Materials may be unusual or difficult to source. Technical requirements may change the way an element needs

When should a production partner become part of a project?   Many agencies involve production only after the creative concept has been approved, the client has signed off and the project is ready to move into fabrication.   Sometimes that is exactly the right moment.   But for technically demanding events, exhibitions, experiential projects and

A production partner can only work as effectively as the information provided at the beginning of the project.   A creative concept may look complete, but production requires a different level of information. Dimensions, materials, locations, dates, installation requirements, quantities, logistics and responsibilities all influence how a project can actually be produced.   This is

Choosing a production partner is not simply a matter of comparing production capabilities or asking for a quotation.   For agencies, producers and exhibition companies, the more important question is whether the production partner will actually fit into the way the project needs to be delivered.   A production partner may have excellent fabrication capabilities

A good production partner is not simply the company that can manufacture something, provide a crew or arrange a delivery.   For agencies, producers and exhibition companies, the more important question is how well a production partner fits into the existing project structure.   Can they understand the brief? Can they identify production issues early?

Agencies do not always need a larger team. Sometimes they need more capability around the team they already have.   A creative agency may have strong designers, strategists and account managers but limited production capacity. An experiential agency may have excellent creative and project leadership but need additional fabrication and installation resources. An exhibition company

There is usually a moment in every physical agency project when the creative idea has to become a production reality.   The concept has been approved. The client expects delivery. The timeline is fixed. The locations are confirmed or approaching. Suddenly, someone has to turn the creative direction into a production plan.   Who manages

Agencies are being asked to deliver more physical projects without necessarily wanting to build a larger internal production organization.   A creative concept can become an exhibition stand, brand activation, pop-up environment, corporate event, roadshow or multi-location experience. Once the concept moves into physical production, the requirements change quickly.   Fabrication needs to be coordinated.

When an agency, brand team, producer or exhibition company takes on a complex physical project, one question appears quickly: who should actually manage the production?   There are several ways to structure the answer.   You can manage production internally. You can appoint individual suppliers. You can work with a general contractor. Or you can

The terms production partner and production company are often used as if they mean the same thing.   They do not necessarily describe the same role.   A production company is a type of business. A production partner is a role that a production company can take within a project or ongoing relationship.   This